BEAUTY OF JOSEON
Hanbang skincare rooted in Joseon Dynasty wisdom — home of the cult Relief Sun sunscreen and the original Dynasty Cream.
The Story of Beauty of Joseon
Beauty of Joseon is built on hanbang — traditional Korean herbal medicine. The name refers to the Joseon Dynasty (1392–1910), when women of noble families famously favoured skincare over heavy make-up.
The brand draws its philosophy from the Gyuhap Chongseo, a Joseon-era encyclopedia written by female scholar Yi Bingheogak. According to the brand, its eight key ingredients — including rice and ginseng — come directly from this historic text.
The brand's very first product, Dynasty Cream, is still a bestseller today. Since 2019 Beauty of Joseon has grown within Goodai Global, and in 2026 Euromonitor International named it the world's No.1 K-beauty suncare brand in online sales.
Why It Works
Every formula pairs a hanbang ingredient with a modern active: rice and grain probiotics in the famous Relief Sun SPF50+, rice and alpha-arbutin in the brightening Glow Deep Serum, rice bran water and ginseng root water with niacinamide and squalane in Dynasty Cream.
The result is gentle, effective skincare designed for all skin types, including sensitive skin — according to the brand, products undergo HRIPT dermatological testing to minimise the risk of irritation.
Signature Hanbang Ingredients
Rice
Rice bran water rich in vitamins, minerals and amino acids — the heart of Dynasty Cream and Glow Deep Serum. Hydrates and evens skin tone.
Ginseng
The most celebrated hanbang herb. Antioxidant saponins in ginseng root water help support skin elasticity and vitality.
Grain Probiotics
Fermented grain extracts in Relief Sun SPF50+ soothe the skin and support a healthy skin barrier under daily sun protection.
Red Bean
One of the brand's eight key hanbang ingredients. In Red Bean Water Gel it refreshes the skin and helps balance excess sebum.
Beauty of Joseon at Caramelia.eu
Frequently Asked Questions
What is Beauty of Joseon famous for?
Above all for Relief Sun Rice + Probiotics SPF50+ — one of the most popular Korean sunscreens in the world — and for Dynasty Cream, the very first product the brand ever launched. In 2026 Euromonitor International named Beauty of Joseon the global No.1 K-beauty suncare brand in online sales.
What does hanbang mean?
Hanbang is traditional Korean herbal medicine. Beauty of Joseon combines time-honoured hanbang ingredients such as rice and ginseng with modern actives like niacinamide, alpha-arbutin and vitamin C — tradition backed by contemporary skincare science.
Is Beauty of Joseon suitable for sensitive skin?
The formulas are designed to be gentle on all skin types, including sensitive skin. According to the brand, products undergo HRIPT (Human Repeat Insult Patch Test) dermatological testing to minimise the risk of irritation.
Is Beauty of Joseon at Caramelia.eu original?
Yes — all Beauty of Joseon products at Caramelia.eu are 100% authentic, sourced exclusively from authorised EU distributors.
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