PRIVACY POLICY
1. General information
This privacy policy describes how SIA Alpha AF, reg. No. 40103557498, legal address: Jūrkalnes iela 11, Riga, LV-1046, e-mail: [email protected], phone: +37125216020 (hereinafter – the Controller) processes personal data.
Personal data is processed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) and the laws and regulations of the Republic of Latvia.
2. What information we collect
We may collect the following personal data:
— first name, last name
— e-mail address
— phone number
— delivery address
— order information
— payment information (via payment service providers)
When visiting the website, technical information may also be collected automatically:
— IP address
— browser type
— device information
— cookie information
— information about website usage
3. Purposes of personal data processing
Personal data is processed in order to:
— process and fulfill orders
— ensure delivery
— contact the customer
— prepare invoices and fulfill accounting obligations
— fulfill legal obligations
— improve the operation of the website and the quality of customer service
— send marketing messages (with consent)
4. Legal basis for processing
Personal data processing is based on:
— performance of a contract
— compliance with a legal obligation
— the Controller’s legitimate interests
— the data subject’s consent
5. Transfer of personal data
Personal data may be transferred to:
— payment service providers (e.g., Makecommerce)
— delivery service providers (Omniva, DPD, etc.)
— IT and hosting service providers
— state and municipal authorities in cases provided for by law
Personal data is transferred only to the extent necessary.
6. Data retention
Personal data is stored:
— as long as necessary to fulfill the order
— in accordance with accounting and tax requirements (usually up to 5 years or longer if required by law)
— until consent is withdrawn (in the case of marketing)
7. Marketing messages
If you have agreed to receive news, we may use your e-mail address to send you information about promotions and offers.
You can opt out of marketing messages at any time:
— by clicking “unsubscribe” in the e-mail
— or by writing to [email protected]
8. Customer account and reviews
If a customer account is created on the website, the data entered in it is used to maintain the account, store order history, and communicate.
If you leave a review of a product, we may publish your name, the review text, and the rating.
9. Cookies
The website uses cookies to:
— ensure the operation of the site
— analyze usage
— improve the user experience
Necessary cookies are used automatically, but analytical and marketing cookies – only with the user’s consent.
10. Data security
We take technical and organizational measures to protect personal data from unauthorized access, loss, or destruction.
11. Your rights
You have the right to:
— access your data
— request correction or deletion of data
— restrict data processing
— object to processing
— withdraw consent
— request data portability
— lodge a complaint with the Data State Inspectorate
To exercise your rights, write to: [email protected]
12. Complaints
If you believe that your data is being processed improperly, you may contact the Data State Inspectorate:
Blaumaņa iela 11/13-15, Riga, LV-1011
E-mail: [email protected]
Phone: +371 67223131
13. Policy regarding children
Our website is not intended for persons under 16 years of age.
We do not knowingly collect or process personal data from persons under 16 years of age.
If we become aware that such data has been obtained, it will be deleted immediately.
14. Changes to the policy
The Controller may update this policy. The current version is always available on the website.
15. Payment processing is provided by the payment platform https://makecommerce.lv/, therefore our company transfers the personal data necessary for payment execution to the platform owner, Maksekeskus AS.